UPFs: How We Make Real Food the Obvious, Easy Choice

Megan Westgate believes that food is the ultimate intervention point for restoring individual and collective vitality.

For nearly twenty years, Megan has been a leading architect of the clean food movement. As the founder and CEO of the Non-GMO Project, she led the historic shift toward genetic transparency, proving that consumer choices have the power to reshape global agricultural systems.

Now, she is taking on the next great frontier in public health: ultra-processed foods. Through the Food Integrity Collective, Megan established the Non-UPF Verified standard—the first major program to certify products based on how they are actually formulated and processed in the factory. Under her vision, this seal serves as a trusted guide for families and retailers seeking real, intact nutrition in a highly manipulated marketplace. Megan’s life’s work continues to champion a future where our food systems work in harmony with nature and human health.